Bad video games have and will always exist, for a number of reasons. First, there is no such thing as a common principle or idealistic concept that everyone can agree on, and that basically means that what is a poor video game to one person may be another person’s ideal and favorite thing, ever. That said, there are some basic principles that we can use to assess the strengths and weaknesses of video games.

But first, has this ever happened to you. You’re walking down the isle of a large box store and find yourself sucked into the video game and technology section of the store. Like a deer in the headlights, there is nothing worse than being in the wrong place under the wrong circumstances. Meaning, that if you’ve meandered over to the video game section with the intent of purchasing a well researched game, then you are in fact a true video gamer. On the other hand, if you’re like the other %90 of the population, you’ve probably drifted into the video game section for a number of reasons. Perhaps you’re purchasing a video game for your kids or yourself, or perhaps you have just got started into the crazy world of gaming and are looking for a game that you can sink your teeth into. If you’re the latter,  the first thing that you need to know is that your are literally a walking dollar sign, ready and primed. Video game marketers have designed clever, and misleading packaging with you in mind. Their hope is that you’ll see how great their packaging looks, that you won’t probe deep enough into the actual contents of the game. As a  proverbial ‘fish’, you buy that game based solely on the smartly designed packaging only to find out, when you get home, that you have been duped. That’s right, all that glitzy, flashy, snazzy packaging is nothing more than a mirage, hiding the sand that you thought was nourishing water. Don’t worry, everyone get’s duped, one time or another.

There is only one way to get back at those video game company’s that hide poor video game programming behind flashy packaging and that’s to take your video game back to the shop and demand a refund. You need to have your voice heard, for your sake and the sake of others who come after you, and moneyTalks more than words. Once a massive box store clues in to the fact that as a customer you’re both angry, and willing to take your business elsewhere, they will listen, especially if enough of us fight back.

Does that mean that bad video games will disappear? The answer is an absolute ‘NO’, but that doesn’t mean that you are fighting a losing battle, only that you will make it harder for shady video game company’s to dupe you and other’s who were too trusting in the package.